Redtail Technology Adds Artificial Intelligence to Advisor CRM

SACRAMENTO, Calif., Oct. 18, 2018 Redtail Technology (“Redtail”), a leading provider of client relationship management (CRM) solutions for financial services firms, today announced the rollout of advanced artificial intelligence capabilities that will enable advisory firms of all sizes to access valuable data and trends about current and prospective clients directly within the CRM. Redtail’s machine-learning features will make natural language processing accessible and affordable for the advisory community. Using the concept of “transfer learning,” Redtail can utilize smaller amounts of data to begin the learning process. The system then analyzes emails, notes and text messages to predict and estimate client needs, create better outcomes, and discover important connections that enable all parties to make better financial decisions. The Redtail platform analyzes: Sentiment, which identifies and categorizes opinions expressed in text, allowing advisors to quickly mitigate issues that arise Key phrases, classifying important pieces of conversations into relevant categories for easy evaluating Entities, which pinpoint new topics, brands, products, or goals that are gaining or losing traction with clients “Given the volume of data typically required for a machine to start learning, this level of artificial intelligence has only been available at large institutions – until now,” said Redtail CEO Brian McLaughlin. “What’s most exciting about this rollout is that Redtail has democratized access to AI to create a more intentional, informative process by which advisors at any firm can interact with their clients.” Advisors who use Redtail can integrate machine-learning capabilities into their workflows by automating actions within their CRM. They have the option to internally send emails or text messages with links to client sentiment data, which in turn decreases the response time to address...