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Redtail Technology > Advisor Hero
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What's a Redtail Advisor Hero?

Like the clients they serve, each and every financial advisor has their own story to tell. Their stories may be regularly punctuated by challenge and adversity; they are often clearly buoyed by moments (or years) of self-sacrifice to benefit others; and, in some cases, they are distinctly defined by an advisor’s drive to serve a demographic they felt was underserved in their market. Regardless, their stories are unique and generally go untold; with our #advisorhero campaign, we hope to be able to shine a bright light on the amazing stories many of the advisors we work with are writing through the services they are performing in their communities and beyond.