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Winners of WealthTech: Brian McLaughlin

 

Great interview here, with Craig Iskowitz, founder and CEO of Ezra Group, talking to Redtail CEO Brian McLaughlin, in Craig's ongoing Winners of WealthTech series.

 


The Surprising Data on Text-Message Usage by Advisors and Clients

By Jonathan Maddock, Redtail Technology

(originally appeared at Advisor Perspectives)

As a Millennial, I wasn’t around when email was adopted by the financial services industry, but its trajectory was probably similar to what we are witnessing with text messaging. Long-tenured advisors have told me email adoption was slow as well. Because email is and has been a staple of advisor-client communication for many years, it’s easy to forget the challenges the industry faced during its early days.

From broker-dealer concerns about compliance to worries about home computer usage, adoption took time.

Read More

Redtail Essentials: Mail Merge - webinar Thursday, July 5th

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July 5: Redtail Essentials: Mail Merge
11am PACIFIC / 11am MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link:
Webinar ID: 472-585-244

Relationships - The R in CRM! Webinar tomorrow, June 21st

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June 21: Relationships - The R in CRM!
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link:
Webinar ID: 196-670-220

Meet Jack, Redtail's latest foster pup!

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Say hello to Jack, the newest member of our Redtail foster family. Jack is 14 months old, and was at Front Street Animal Shelter for about two months before Dayna, a Redtail employee, fell in love. Dayna said she played with him for over 20 minutes at the shelter and did not want to leave him behind.

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Jack loves attention - his tail instantly starts wagging when you walk over to him and he’ll crawl right into your lap for cuddles. Did you say treats? Jack LOVES treats and he will stick his head right into the treat bag looking for more if you let him. He is potty trained, knows the command “Sit”, likes playing tug-of-war, and instantly took to his new Redtail bed. We look forward to having Jack’s sweet personality in our office environment.

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Check out Front Street Animal Shelter if you’re in the Sacramento area and would like to engage in a fostering opportunity of your own. Or, if you live elsewhere, check with your local shelters to see if the perfect pet is just waiting there for you!

 

 


Redtail Essentials: Reports - webinar tomorrow, June 14th

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June 14: Redtail Essentials: Reports
11am PACIFIC / 12am MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link:
Webinar ID: 991-686-259

Redtail is a proud sponsor of the inaugural Front Street Brewfest on June 16th

 

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What do saving shelter pets and drinking the best craft beer have in common? The inaugural Front Street Brewfest on June 16! We’re a proud event partner, dedicated to saving the lives of animals in need, and we want you to help too! Grab tickets today to enjoy unlimited tastings from 40+ local breweries, the best food trucks in the region, free entry to the California Automobile Museum, live music, and more ... all while celebrating a great cause. 

For tickets: www.frontstreetbrewfest.com

RSVP on Facebook for updates and announcements: https://www.facebook.com/events/1343974532374978/

 


Redtail Essentials: Calendar - webinar tomorrow, June 7th

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June 7: Redtail Essentials: Calendar
1pm PACIFIC / 2pm MOUNTAIN / 3pm CENTRAL / 4pm EASTERN
Registration Link:
Webinar ID: 867-956-211

Practice Management Spotlight: Workflow Creation & Common Mistakes feat. Adam Cmejla - webinar tomorrow, June 6th

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June 6: Practice Management Spotlight
Workflow Creation & Common Mistakes feat. Adam Cmejla
10am PACIFIC / 11am MOUNTAIN / 12pm CENTRAL / 1pm EASTERN
Registration Link:
Webinar ID: 135-487-169

Best Practice Partner Webinar with MoneyGuidePro is tomorrow, June 6th

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June 6: Best Practice Partner Webinar with MoneyGuidePro
1pm PACIFIC / 2pm MOUNTAIN / 3pm CENTRAL / 4pm EASTERN
Registration Link:
Webinar ID: 325-142-825

Working Willfully with Workflows: Enhancing - Part 4 of a 4-part Workflow Series - webinar tomorrow, May 31st

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May 31: Working Willfully with Workflows: Enhancing 
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link:
Webinar ID: 297-960-549

Working Willfully with Workflows: Applying - Part 3 of a 4-part Workflow Series - webinar tomorrow, May 24th

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May 24: Working Willfully with Workflows: Applying 
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link:
Webinar ID: 906-626-290

Practice Management Spotlight: Build Your Own Redtail Workflow Automations Workshop w/ Fox Financial (Part 2) - webinar tomorrow, May 17th

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May 17: Practice Management Spotlight 
Build Your Own Redtail Workflow Automations Workshop w/ Fox Financial (Part 2)
1pm PACIFIC / 2pm MOUNTAIN / 3pm CENTRAL / 4pm EASTERN

Working Willfully with Workflows: Building - Part 2 of a 4-part Workflow Series - webinar tomorrow, May 17th

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May 17: Working Willfully with Workflows: Building 
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link:
Webinar ID: 210-733-261
  

Give Yourself a Competitive Edge - Use Innovative Tech to Win New Business with Hidden Levers - webinar tomorrow, May 15th

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May 15: Give Yourself a Competitive Edge - Use Innovative Tech to Win New Business with Hidden Levers
12pm PACIFIC / 1pm MOUNTAIN / 2pm CENTRAL / 3pm EASTERN
 

Working Willfully with Workflows: Whiteboarding - Part 1 of a 4-part Workflow Series - webinar tomorrow, May 10th

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May 10: Working Willfully with Workflows: Whiteboarding
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Webinar ID: 732-520-260

Practice Management Spotlight webinar: Using Redtail Automations with Workflows to Enhance Productivity w/ Fox Financial (Part 1) - tomorrow, May 8th

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May 8: Practice Management Spotlight
Using Redtail Automations with Workflows to Enhance Productivity w/ Fox Financial (Part 1)
1pm PACIFIC / 2pm MOUNTAIN / 3pm CENTRAL / 4pm EASTERN

Redtail Essentials: Activities in Your CRM - Continuing Education webinar tomorrow, May 3

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May 3: Redtail Essentials: Activities in Your CRM
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Webinar ID: 132-990-981

Partner Spotlight: Advisor Websites Helps Financial Professionals Build a Strong Online Presence

 

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Prior to our joint webinar on May 10, we’d like to introduce Advisor Websites! Advisor Websites is an industry leader in the website-building space and makes it easy for financial advisors to build and maintain a compliant friendly website that truly reflects who they are without spending exorbitant amounts of time, energy and money.

As a financial professional, having an impressive website is imperative to your success since your website is a direct representation of you. With Advisor Websites’ powerful and intuitive website-builder software, you can ensure you’ll have a strong online presence to grow your business.

Read More

Redtail is a Finalist for two Benzinga Global FinTech Awards

We’re excited to share the news that Benzinga has announced the 2018 finalists for the Global Fintech Awards, naming Redtail Speak and Redtail Technology as finalists in the Best Financial Advisor or Wealth Management Platform and the Best Proprietary Platform or API categories. wsi-imageoptim-2018-Fintech-Badge-Finalist.png

Keeping Track of Productivity: Continuing Education webinar tomorrow, April 26th

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April 26: Keeping Track of Productivity
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link:

High Level Information - Continuing Education webinar tomorrow, April 12th

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April 12: High Level Information
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Webinar ID: 150-540-184

If The Medium is the Message, What Message Are You Sending?

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By David Mehlhorn, Redtail Technology

In 1964 Marshall McLuhan introduced the world to his famous formulation, “the medium is the message”. If you’re unfamiliar with McLuhan or his impact on the study of media theory, he argued that the technology (or the medium) used to transfer information changes us over time, as much as or more than the actual messages being transferred via those technologies.

Sound farfetched? Then think about this. One of McLuhan’s arguments in support of his theory was to encourage his audience to consider the transition from oral cultures to print-based ones. In oral cultures, the dominant sense organ (for receiving information) was the ear; once a society has transitioned to print-based, the dominant sense organ (for receiving information) has become the eye. This is a pretty radical transformation of human beings themselves, totally independent of the actual information being presented via either oral or print-based means. 

What does this have to do with client communications for advisors? Quite a lot, actually, as the mediums by which you attempt to communicate with your clients tell them a lot about you before they even digest the content of those communications. 

CHOOSE YOUR MEDIUM WITH TWO THINGS IN MIND

Successful advisors recognize staying connected with their clients is essential, and successful connections require they be equipped to communicate with clients using the channels their clients prefer. 

So, how is your office doing on this front? Which communication channels are you currently using? Could you create more successful communications with your clients by meeting them in the communications channels where they live? 

I’d argue there should be two primary considerations in regard to medium when reaching out to a client to share or request information:

  • Have they indicated a communication preference to you, either explicitly or by example (how they typically reach out to you)?
  • Which medium is best suited to the content to be delivered?

The above assumes, of course, you’ve established a way to use the communication channels under consideration in a compliant fashion. Outside of this concern though, client preference and a channel’s suitability in context of the message to be delivered are everything. 

As but one example of determining channel suitability, if you need a client to know something immediately, or need some information from them quickly, an email is probably not going to be the best way to go. Hint: a text is absolutely the best way to go in this situation. 

DON’T BRING POCKET CHANGE TO A HIGH STAKES POKER GAME 

Recent studies tell us 99% of texts get read and get a response within three minutes. According to Constant Contact’s February 2018 numbers, emails, by contrast, are only opened an average of 17.62% of the time across all industries and, if they are responded to at all, it’s highly unlikely to occur within this three-minute timeframe. 

Texting is not just the default medium with the young either. Even those in the 55+ age bracket are texting at a rate of around 500 messages a month, which should prompt the resounding conclusion that the time is NOW to incorporate texting into your communications arsenal in a way that meets regulatory and compliance requirements! 

If you don’t have a compliant means of texting with your clients, you’re going to increasingly find you don’t even have the ante to sit down at the table with them. 

WHAT DOES IT SAY ABOUT YOU IF YOU IGNORE CLIENT PREFERENCE AND CHANNEL SUITABILITY? 

A client’s preference for how you communicate with them should always be taken into consideration, first and foremost. If they’ve told you they always prefer a phone call first, then attempt to call them prior to reaching out using other mediums. To do otherwise is to create doubt in their mind that you’re listening to them about other things as well. 

If a client has indicated they are open to phone calls, emails and/or texts, dependent upon the situation, you should use the medium best suited to the message. Which medium conveys the necessary information in the least disruptive and most effective fashion, while also reaching the recipient via the channel reflective of the message’s urgency? This is the one you should use. And, for many of the types of communication that pass between advisors and clients today, a text works best, as it is both the quickest and the least disruptive method of conveying necessary information. 

In short, if you’re ignoring client preference and channel suitability for the message in question, you’re giving up ground to competing advisors who realize how you say something (the medium) is often just as important as the message itself. 

REDTAIL NOW OFFERS A COMPLIANCE-FRIENDLY TEXT SOLUTION FOR ADVISORS

To learn more about Redtail Speak and how your office can meet clients’ increasing expectation of real-time communication via texting with their advisor, see our video here.

Want to learn more about Redtail? Join us on one of our weekly webinars!

 

 


New Partner Spotlight with RetireUp: Webinar on Tuesday, April 10th

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April 10: New Partner Spotlight - RetireUp
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN

Tools that Talk! Continuing Education webinar tomorrow, April 5th

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April 5: Tools that Talk!
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Webinar ID: 397-388-120

RMDs - Stay Out of the Penalty Box! Continuing Education webinar tomorrow, March 29th

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March 29: RMDs- Stay Out of the Penalty Box!
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link: https://attendee.gotowebinar.com/register/498653101425341698
Webinar ID: 876-881-499

Foster Opportunity - Baylie Needs a Forever Home

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Get ready to "ooh" and "aah" because this love bug is too adorable to pass up! Meet Baylie, a precious mix of love and spunk! This little angel LOVES attention. She will sleep on dogs, people, children; as long as you have a lap, she will be on it. Baylie loves to play, give kisses, and snuggle! She is currently working on her potty training, and will let you know when she has to go with a little whine. She doesn’t mind the bath and is most happy when she is around other dogs.

Baylie is currently being fostered and is looking for a loving forever home. Please contact Lisa Formicola at formicolalisa@gmail.com to make arrangements to meet Baylie.

UPDATE 4.9.18: Baylie has found the perfect home with her new human mom, dad, and little sister! She is going to be spoiled rotten and we are so happy to be a part of an amazing ending to this little pup's journey to a forever home!

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A Happy Anniversary to Redtail video

Thank you so much to everyone involved in putting this together - it really means everything!


Loyalty and the Priceless Client: Continuing Education webinar tomorrow, March 22nd

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March 22: Loyalty and the Priceless Client
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link: https://attendee.gotowebinar.com/register/7260821136061666306
Webinar ID: 298-832-683

Tough Break: How to Handle an Employee Departure - Continuing Education webinar tomorrow, March 15th

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March 15: Tough Break: How to Handle an Employee Departure
11am PACIFIC / 12pm MOUNTAIN / 1pm CENTRAL / 2pm EASTERN
Registration Link: https://attendee.gotowebinar.com/register/8376342752649698818
Webinar ID: 588-493-795

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