Reason #1:
CRM implementation can be time-consuming – you only want to spend the time and effort required to implement a CRM system on one with a proven track record of advisor success.
Nearly 18 years offering advisor-specific, cloud-based solutions
Redtail has a long-established track record as a cloud-based solution tailored specifically for the advisory community, with a history of rapid response to a changing industry as well as outside events. We were, in fact, the first web-based CRM solution built solely for advisors, and advisors have remained our sole focus since our founding in 2003.
Success at anything will always come down to this: focus and effort. And we control both. ~Dwayne “The Rock” Johnson
Keeping our attention on the financial services industry alone allows us to map out our ongoing platform updates with a laser focus toward which updates will actually support what advisors and their staff members are looking to do with our solutions. Our updates occur on a two-week cycle, meaning there is likely to be something new or updated within Redtail’s solutions on a regular basis that makes your working life easier or better. Contrast that with CRMs not tailored for advisors, or with in-house solutions; in the first case, not every change will work to your benefit. In the second, your in-house team may not have the capacity to commit to the rapid development cycle that Redtail can.
Recent examples of Redtail CRM updates that we’ve incorporated quickly as a response to regulatory requirements on the advisory community would be new data fields, bulk actions, and reporting capabilities centered on helping advisors deal with Reg BI.
You should also know that since Redtail is cloud-based you will have the most up-to-date version of Redtail CRM each and every time you log into your database. No software updates are ever required on your end, as those updates are handled on our end of things.
A history of helping advisors manage clients during periods of crisis
Another important consideration to point out about cloud-based solutions such as Redtail is that you’ll have anywhere/anytime access to all of your client data, regardless of what is going on in the outside world. This has, of course, been hugely beneficial to Redtail subscribers during the COVID-19 pandemic, when most offices around the country transitioned to work-from-home situations for extended periods of time.
Advisors have recognized the value of our cloud-based solutions during earlier crises as well, such as Superstorm Sandy during the 2012 Atlantic hurricane season. Many offices in the path of that storm who were still using file cabinets and paper files were dealt a major setback, having to slowly peel wet documents off of one another in an attempt to preserve their client files. This wasn’t an issue for Redtail Imaging users whose files were stored using Redtail’s electronic document storage solution.
When you can’t change the direction of the wind – adjust your sails. ~H. Jackson Brown Jr.
It isn’t too much of a stretch to say that with Redtail solutions in place you could lose the contents of your office to a natural disaster and hardly skip a beat, at least in terms of your ability to access your client information and service their needs. These ongoing capabilities during times of crisis are even more important when you consider your clients too may have been affected by the same issue and will be most in need of your services and advice.
The long and short of it is that if you are tied to a physical location and file cabinets you simply cannot operate as nimbly as those offices using cloud-based solutions to meet their business needs. In both a rapidly changing regulatory environment and a world where work-from-home is likely to become more commonplace, choosing a proven CRM solutions provider that is specifically geared toward helping you address each of those challenges should be near the top of your list of items to check off when making your CRM selection.
Up next week, Reason #2: You want a flexible solution that both grows with you and that you can grow into.
As always, if you have any questions along the way as we address these, you can reach out to our team online or call 800.206.5030. We can’t wait to get to know you and your business better and to show you why Redtail is an industry leader committed to your success!
