Smarter Marketing Made Easy with Redtail Campaigns
We’re so excited to announce Redtail Campaigns, our new marketing solution for advisors, now available during an Early Access period.
As an advisor we know it can be a huge challenge for you to find the time to consistently engage with your prospects and clients in meaningful ways. Our new solution, Redtail Campaigns, offers a compliant way for you to market to your prospects and clients on an ongoing basis with pre-built marketing campaigns targeting specific stages of the client lifecycle.
Coupling the amount of contact data that Redtail CRM allows you to track with the opportunities available to segment your contacts in meaningful ways based upon that data, Redtail CRM is a natural springboard from which to initiate targeted, well-timed marketing campaigns. And now, Redtail Campaigns allows you to run those campaigns in a fraction of the time it might take you otherwise.
A little background
We’ve been thinking about the huge hurdles advisors must overcome to create and manage effective marketing campaigns for many years, as the marketing process is frequently mentioned as a pain point for many advisors. As we found in our own 2019 AdvisorComms Survey of more than 3,200 wealth management professionals across the United States, 22% of respondents indicated their offices do not tailor marketing content to their clients at all. More telling, of the respondents who do, less than 6% consider any client characteristics outside of age, income, gender or education for the purpose of crafting tailored client content. Putting it bluntly, generic content that doesn’t take anything into account other than basic demographic info is unlikely to move the needle much in terms of an advisor’s prospecting or client engagement efforts.
Still, with limited resources or time to craft compelling content tailored specifically for smaller segments of their client and prospect base, many advisors have yet to land on a solution to address these challenges. We believe Redtail Campaigns is the answer you’ve been looking for.
What is included in Redtail Campaigns?
Redtail Campaigns puts a huge library of compliant, FINRA reviewed marketing content at your fingertips:
- Professionally written, expertly designed content assets from these campaigns is geared to be arresting and to “stop the scroll”.
- Full access to Snappy Kraken’s existing library of campaign content, with more coming online all the time. You’ll also benefit from Snappy Kraken’s built-in compliance workflows.
- Redtail Campaigns will continue to add new content and campaigns to the platform to ensure you’re never at a loss for materials to help you nurture your client and prospect relationships.
- Having FINRA-reviewed materials available for your campaigns tends to dramatically decrease the time you’ll need to get things approved by your compliance department.
Redtail Campaigns’s easy-to-use campaign builder, powered by Snappy Kraken (the leader in financial advisor marketing automation software), allows you to minimize the time required to manage your marketing efforts:
- Campaigns run at different cadences and include different elements and varying runtimes.
- Campaign elements include but are not limited to: emails, social posts (LinkedIn, Facebook, Twitter), newsletters, landing pages with calls-to-action, forms, etc. You exercise control over which elements, if any, you’d like to disable for a given campaign.
- While our campaigns are designed to be effective and produce results, most campaigns offer some level of customization on copy.
- That said, after your account setup, you can choose to use these campaigns as-is, running multiple campaigns per month aimed at clients in different lifecycle stages, all with a minimal investment of time on your part.
Redtail Campaigns allows you to bring consistency as well as an organic feel to your marketing efforts while at the same time helping you to tailor your content based upon client and prospect characteristics beyond basic demographic information:
- Because it’s so easy to administer your marketing efforts in Redtail Campaigns, running new campaigns on a consistent basis won’t feel like a chore.
- Because the elements and cadence for each campaign you can run through Redtail Campaigns vary, none of your campaigns will feel automated or paint-by-numbers. Instead, each campaign incorporates the elements we’ve developed to be most effective for the campaign at hand to drive clients and prospects toward your call-to-action.
- Launching your campaigns from Redtail CRM, where you can segment your clients and prospects by any data point(s) you choose, allows you to be very deliberate about delivering specific messages to a desired audience.
We’re confident Redtail Campaigns will help you improve your overall prospect and client experience by allowing you to individually engage with them on the topics most relevant to their current needs.
If you’re interested in learning more, contact our Sales Team at 800-206-5030 opt. 2 or online. You can also request more information here.
1915-OAT-10/12/2022
